One of the highlights of Miami Swim Week 2017, the fashion event of the year in Miami, was McDonald’s Couture. A South Florida McDonald’s franchisee challenged fashion students from Miami International University of Art and Design to create an original signature crafted swim/resort wear collection designed entirely out of McDonald’s food packaging. From Happy Meal haute couture to French fry box cover ups and hamburger wrapper hoodies, the unique McDCouture Collection for both men and women was incredibly creative, original, and a total WOW. Here’s a photo gallery of just some of the twenty creations. And, by the way, stay tuned this week for fashion spotting at Swim Week.
The fashion students utilized more than 7,000 McDonald’s sandwich wrappers, 2,800 fry boxes, 2,800 straws, 825 soft drink cups, 225 Happy Meal boxes, 2900 sandwich boxes, 1000 Sriracha sauce lids and 250 to-go bags to create their one-of-a-kind-designs for the runway.
On trend with the hottest looks of the season, the 20-piece McDCouture Collection for men and women made quite a splash at Swim Week with designs which ranged from off-the-shoulder cover ups and maxis to beach vests and ponchos. The creative fashions featured many flirty details like plastic bag fringe, soft drink cup cut outs, straw macramé, stirrer-spiked shoulders, woven wrappers, butterflies made from fry boxes and even a full size set of wings.
Winner of the competition was Pablo Machado Palomeque. Selected by a panel of fashion industry professionals, media personalities and McDonald’s franchise owners, the winning look was a “McDCouture Angel” that featured fry box flowers and 7000 butterflies made from 1100 sandwich wrappers.
The refreshments at the show? Apple pie in a box by, McDonald’s of course.
The pieces will be displayed at the Miami International University of Art and Design.