Walking into this pop-up men¹s clothing store in Wynwood is like a walk
back in time.
The expression, “This isn’t your father’s clothing store” may not apply
here.
In fact, the owner, Jonathan Eyal, revels in the fact that his father
wears many of the same styles that he does.
In a classic American story of his own, Eyal, the son of Israeli and
Haitian parents, grew up in the New York area, enamored of the American
lifestyle and American fashion.

Eyal, who opened this temporary location in 2013, specializes in American
heritage and unique brands that have a history or that tell a story, but
also includes a mix of both traditional and more contemporary styles.  He
opened the store because he was disappointed with men¹s fashion in Miami.
What he means is that he is opposed to the European status brands that
have overtaken Miami fashion, and wants people to appreciate high quality
and classic American style, something that few Americans (but ironically
many Europeans) seem to know much about.

The name of the store “Supply and Advise” comes from a famous military
quote when the U.S. Said its role in Vietnam was to “supply and advise.”
Used with obvious irony, Eyal says he is “waging a war to change the way
people think about dressing,” and like the U.S.’s massive understatement
about the war, Eyal insists he is not selling clothes, but selling a
lifestyle.

To underscore that point, Eyal will be opening a permanent location of
Supply and Advise in downtown Miami in August of this year in a 1926
Flagler building, located at 223 SE 1st St, and it will also include an
old school men¹s barbershop inside the store.

Many of the American brands are family-owned and have not changed in
generations, including:

* Alden shoes (what Eyal calls the best shoes in the world), which run
about $500/pair.
* Randolph Engineering Sunglasses
* Gitman Brothers button-down shirts ($150-200+ per shirt)

With so much emphasis on American brands, it is striking that Eyal credits
the Japanese for the rise in popularity of the American fashion aesthetic.
“They are better students of Americana than we are,” he said.

Tell that to your father.

Supply and Advise
Pop-Up Location
3322 N. Miami Ave. (in Midtown)
Miami, FL
305-846-9437
There is currently no website, but one is in the making in 1-2 months. You’ll go to
www.supplyandadvise.com.

Guest blogpost by Steve Deitsch